Matilda Bay - Rejected Ales
It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards. They called it the Original Ale. To promote this perfect brew, we released the almost perfect rejects.
Rejected Ales, the best beers you were never meant to taste.
With names like ‘Yeah…nah’, ‘Keep dreaming’ and ‘Ballpark’, each of the 27 cans tells a story of its rejection, brought to life in fridges, outdoor, press, film, radio and sample packs for journalists. Rejected Ales and Original Ale were distributed in leading bottle stores, allowing Australia to discover the journey to perfection.
